|NEWSRoom | Source: Univision Communications Inc.|
Univision Launches Prescription Savings Card Hispanic Community
Univision Enterprises, HolaDoctor and EnvisionRxOptions announced the early success of the UnivisionSalud con HolaDoctor Prescription Savings Card, a program that launched in January for the Hispanic community in response to the growing number of Americans without health insurance. The UnivisionSalud con HolaDoctor Prescription Savings Card, which is currently available nationally and being promoted in only 14 markets, has already amassed more than 400,000 members. Members are seeing an average savings of 40% on their prescription medications, with hundreds of prescriptions being filled daily.
According to a January report from the Centers for Medicare & Medicaid Services, total retail spending on prescription drugs in the United States reached approximately $259 billion in 2010. The annual average cost of prescription drugs per American that year was more than $800, according to government data and the Kaiser Family Foundation.
“We are thrilled with the early success of this program and will continue to do everything to empower the Hispanic community with the tools necessary to live healthy and happy lives,” said Rick Alessandri, senior vice president of Univision Enterprises. “Based on our research and that of others as it pertains to Hispanic health issues, coupled with the growing number of uninsured Americans, this is a critical program and we’re proud to champion the cause with partners like HolaDoctor and EnvisionRxOptions.”
In addition to offering exclusive pricing on premier brand name drugs, the program includes all FDA approved generic medications. Featured manufacturers include Pfizer, Astra Zeneca, Novo Nordisk, Alcon, Bayer, Teva and others. More than 26,000 pharmacies participate nationwide, including national retail outlets such as Walgreens. The free savings card may be used by anyone in the United States or Puerto Rico any time a prescription is not covered by insurance. Members simply present their UnivisionSalud con HolaDoctor Prescription Savings Card at a participating pharmacy to save on their prescriptions.
To further increase awareness of the program Univision is launching a strategic marketing campaign explaining the program and its benefits, as well as the three medical needs which affect Hispanics most: diabetes, high blood pressure and high cholesterol. The new disease specific ads will roll out in May. The prescription savings card is also being promoted online via banner ads and e-mail blasts to inform Univision.com’s users about the program’s benefits.
The cross-platform communications campaign, which includes everything from television advertising to grassroots marketing, comes on the heels of a recent Univision Patient Journey study that unveiled a need for more in-culture communications about health and medicine, noting that Hispanics are 21% less likely to be diagnosed with disease than non-Hispanics. Research found that targeted communications have a stronger influence and that Hispanics tend to feel more comfortable about taking medication if healthcare marketers are able to connect with Hispanics in their language and culture.
To learn more about the program, go to UnivisionFarmacia.com or call 1-877-309-5748.
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