|NEWSRoom | Source: The United States Breastfeeding Committee (USBC)|
August is National Breastfeeding Month 2012
The United States Breastfeeding Committee (USBC) is urging everyone to participate in a social media campaign in celebration of National Breastfeeding Month 2012.
The Surgeon General's Call to Action to Support Breastfeeding (released January 2011) has brought unprecedented attention and renewed energy to efforts to support mothers to reach their personal breastfeeding goals. Surgeon General Regina Benjamin has called on the entire nation to take 20 concrete action steps to support the removal of barriers to breastfeeding. The "20 Actions in 20 Days" campaign will highlight these action steps and implementation strategies for six major sectors of society:
• Mothers and their Families
• Health Care
• Research and Surveillance
• Public Health Infrastructure
The United States Breastfeeding Committee (USBC) invites everyone: members, coalitions, partners, advocates, healthcare providers, employers, policymakers, researchers, mothers, families, and the media to spread the word by:
• Engaging in conversations across social media platforms throughout the month of August.
• Each weekday from August 6–31 the "20 Actions in 20 Days" campaign will focus on one of the action steps set forth by the Call to Action (See Action Calendar/Schedule below).
• Follow the USBC on Twitter (@usbreastfeeding) and "like" them on Facebook (www.facebook.com/usbreastfeeding). Share posts and links on your own Facebook page. Tweet using the campaign hash tag (#NBM12).
• In celebration of National Breastfeeding Month 2012, spread the word about how "Everyone can help make breastfeeding easier."
• Create your own posts to highlight your organization's activities and resources on a particular action and initiate conversation on your own Page
• Create your own Tweets to highlight your organization's activities and resources on a particular action (don't forget the hashtags!)
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