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Former Reebok and Lululemon CEO Robert Meers Joins AlignMed as Chief Executive Officer | NEWS-Line for Healthcare Professionals

Former Reebok and Lululemon CEO Robert Meers Joins AlignMed as Chief Executive Officer


AlignMed, the innovative developer of evidence-based wellness wear, has announced the appointment of Robert J. Meers as the firm's chief executive officer. Meers brings a highly distinguished career as a top executive for high-caliber brands to the AlignMed leadership team to help drive the company's growth and strategic direction. His diverse and multi-faceted background encompasses the National Football League, the Cold War and the building of iconic consumer brands.

"The most exciting opportunities I've been involved with are aggressive, entrepreneurial companies that are innovating and creating solutions to problems that had simply been accepted and lived with. I'm also attracted to people who have high energy and a strong commitment to success with a business vision that could change their industry," Meers said. "Posture affects everyone, but it's probably the best kept secret in wellness. I've spent a lot of time in the garment and apparel business. AlignMed is the first company to develop a garment that can actually help correct and shape the body's alignment and balance. No one in the business has ever done that. Plus, the concept has been vetted and tested by a panel of medical doctors and research clinics. It's a revolutionary achievement."

Meers has spent his career building brands and businesses. He served as the CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small, yoga apparel business to a billion-dollar public enterprise and major international brand. Before that, he served as president and CEO of Syratech Corp., a Thomas H. Lee portfolio company. Prior to these roles, he spent over 15 years at Reebok, during a period when the company grew from $13 million to $3.5 billion sales, where he built significant shareholder value by establishing the Greg Norman and Rockport brands, among others. At Reebok, he served in various positions, including President and CEO from 1996 to 1999.

In addition to his business career, Meers played in the NFL as a tight end with the Minnesota Vikings. Following his NFL career, he was recruited to work covertly for the United States during the Cold War where his focus, drive and commitment to success allowed him to traverse West and Soviet-controlled East Germany while maintaining the cover of a business executive for a major brand. He is a graduate of the University of Massachusetts at Amherst's School of Hotel, Restaurant and Travel Administration.

"We are extremely pleased to welcome someone with such tremendous experience and expertise as Bob Meers," said AlignMed Founder Bill Schultz. "He is the perfect individual at the perfect time as we take AlignMed to the next level."

AlignMed is the creator of Align evidence-based wellness wear that incorporates its Neuroband touch/tension technology to help people achieve the benefits of good posture, one of the most under-appreciated aspects of health and wellness. Correct posture can facilitate breathing, increase concentration, improve body image, build self-confidence and avoid complications of aging. In addition, good posture can be essential in minimizing stress and injury during sports, outdoor work, physical labor, long periods of sedentary office work, and many other activities of daily living.

For information on AlignMed and its line of evidence-based wellness wear, visit www.alignmed.com.

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